Food & Restaurant Marketing

Every restaurant brand discounts to drive traffic or sales. We look at the ways consumers understand discounting and couponing and how they react to each. Hint: It's not always good. Dan Santy and Adam Pierno dive in to LTOs, FSIs, dayparting strategies and some behavioral economics. Ready to join us? Let's go. 02:10: Discounting cycle: 04:15: Traffic 05:07: Offers 07:03: QSR magic number offers 08:05: LTOs 10:12: Context 12:40: Penetration and attribution 14:35: Upsell 18:19: McRib 20:14: Frequency