Food & Restaurant Marketing

With the premiere of The Founder, the story of the humble beginnings of McDonald's, Dan and Adam wonder what makes a great brand story. If your customers were asked, would they be able to conjure a tale about your brand? If so, are you sure you'd want to hear it? 00:27: The Founder 02:20: All American Burger 02:53: McDonald’s history 05:07: Founder’s story mythology 05:11: Hewlett-Packard founding 05:40: Denny’s 07:20: Pei Wei Asian Diner 07:51: Shared brand knowledge 08:40: McCafe 10:44: Ruby Tuesday’s 11:39: Do people understand your brand? 11:59: Buffalo Wild Wings 13:20: Quizno’s, Subway and toasters 14:49: The Ringer’s excellent piece on Ray Kroc and McDonald’s 15:39: The 80’s. 16:35: McRib 18:30: Applebee’s 19:14: Social media intelligence and daypart pattern recognition 20:30: The Cheesecake Factory 21:45: Occasions 23:24: Chili’s changing menu 24:13: P.F. Chang’s 25:40: Media penetration 26:30: Martin Scorcese and Bobby Deniro