Food & Restaurant Marketing

The media simply won't stop reporting that Casual Dining is a dying breed. What does that mean for the people at the helm of those brands? Dan and Adam dig in to discuss the changing restaurant environment and ways that Casual Dining brands can fight and win their share of dining occasions. Have a seat and dig in. 00:30: The prediction of the demise of Casual Dining 01:42: Miller Pulse 02:01: Media spin 03:47: Define your competitor 04:24: The Great Recession 05:50: Innovation vs. Ziosk 07:70: LTOs 10:10: Oversaturation of restaurants 10:51: Cold Stone Creamery 11:50: Real estate strategy 13:12: Core menu 15:40: Offers 17:21: Measurable media and risk 19:18: Magic number 20:23: Brand awareness vs. offers 21:16: FSI danger 23:02: Taking price 24:18: Millennial segmentation 25:51: Geolocation layer 27:12: Experience