Food & Restaurant Marketing

Earlier this season, Dan and Adam looked at the reasons why brands fail to extend into new markets. Now we discuss the flip side with a couple of Casual Dining brands that have launched new endeavors into the Fast Casual space and discuss which brands did it best: Denny's, Tony Roma's or Cracker Barrel. 0:49: Brand Extension 3:12: Casual Dining brands 3:34: Holler & Dash 5:52: Tony Roma’s 7:58: Treasure Island, no TI 09:08: The Den by Denny’s 11:25: Eegee’s 11:47: Wienerschnitzel 12:59: Differentiation 15:10: First Watch vs. IHOP 17:40: Brand relevance 20:05: Similar experience in Casual Dining 22:14: Hot Dog opportunity