Food & Restaurant Marketing

As part of our editorial series on the mobile app environment for restaurant brands of all sizes, Dan and Adam discuss the good, the bad and the beautiful about mobile apps. 1:35 Pros and Cons articles on F&RM.com 2:40 What is mobile? 4:35 Even laptops are mobile. 5:52 Brand responsibility 6:30 Thinly veiled Ruby Tuesday reference 6:56 Data collection and POS 9:07 Software integration 11:20 Adam is a human 12:02 Domino’s is setting the standard 14:49 The investment 15:44 Your app is your brand 16:49 Commit spend 19:27 Loyalty 21:34 Your app can hurt you 22.37 comScore: A lot of people don’t download apps 24:24 Does it have to be an app? 26:38 Built in behaviors 28:06 Hooked by Nir Eyal 28:36 Security 30:10 Your app is a product 34:19 Amazon and Apple are your app’s competitors See transcript for links and notes.