Food & Restaurant Marketing

Fast casual salad concept MAD Greens is doing a lot of things right as they continue to grow. In this interesting conversation, Lucas Clarke joins us to talk about their approach to captivating customers. 0:50 Titles, Head Lettuce Juggler 1:29 Lucas Clarke 2:35 Adam loves MAD Greens, there I said it. 4:13 Palate and craving 6:35 Culinary and ops 8:15 Ingredient management 9:41 Suggestions from customers 10:43 Simplifying messages 12:24 Speed of service 15:03 Explaining the concept to new guests 16:02 The perils of customization 18:49 (Re)defining fast casual 21:45 LTOs and popularity 24:43 Culinary focus 25:49 Menu clarity 26:48 Waste 28:18 Paradox of choice 29:12 Ingredient trends 32:27 Marketing approach 37:00 We run out of tape See transcript for links and notes.