Food & Restaurant Marketing

Cord Cutting, Television and the Restaurant Industry

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Synopsis

The media is obsessed with the death of television. Dan and Adam dive into the facts from Gfk MRI and discuss what's really going on, and why it's really important to restaurant brands. :20 New studio surrounds for F&RM :47 Pinterest 1:40 The demise of television according to the media 3:05 Cord cutting 4:07 Cord nevers 6:42 Gfk MRI report and stats 7:38 The media never over reacts 8:51 Apple TV, Roku, Netflix, Amazon, options 10:32 1 minute decline in viewership (Media Post) 11:36 Exponent podcast (Ben Thompson, James Allworth: Ben, how ARE you!) 12:26 Cord nevers 13:46 Streaming expands to Twitter, Facebook, beyond 14:05 Sports TV (My Jets are so bad) 16:36 Media buying and performance 18:05 Compelling programming 19:23 Google, Facebook and dominance in digital media revenue 20:54 Media 'waste' 23:16 Culture is changing 24:14 Retail is getting slaughtered 25:25 Inverse age aspiration and trends 27:11 Traditional institutions aren't safe 29:49 adam@foodandrestaurantmarketing.com, @FandRM