Mumbrellacast
Integration, sports rights fights, and positioning a brand sustainably
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:53:13
- More information
Informações:
Synopsis
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).