Mumbrellacast
Sports codes and betting brands' juicy deals; GroupM's adland forecast; plus The Payback Project's James Greet and Steve Pollack
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:45:56
- More information
Informações:
Synopsis
Following Four Corners' investigation into the commercial deals between sports codes and betting brands, the team dissects the impacts of these arrangements on advertising (2:17), before a deep dive into GroupM's latest forecast figures on the global ad industry (10:27). Then, a chat with industry veterans James Greet and Steve Pollack on launching their new gig, The Payback Project, in Australia (17:29).