Mumbrellacast
How Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:33:50
- More information
Informações:
Synopsis
6 September 2023 Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline. Also today: It’s Upfront season - and in a tough advertising market, these events take on even greater significance And does the advertising industry have a problem with feedback? Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
