Studio Sherpas Podcast

Paige Burns is shifting her entire business from brand work to schools and nonprofits—and she's being refreshingly honest about how hard that pivot actually is. In this conversation, we dig into why networking still beats any sales funnel you can build, how hiring your "competitors" actually grows your business faster, and the one random conversation that's made her tens of thousands of dollars. Key Takeaways One networking conversation at a conference led to tens of thousands in referral work across multiple universities—proof that in-person connections still outperform any automated sales funnel Hiring and collaborating with people you see as "competitors" creates a healthier business ecosystem and almost always comes back to benefit you Being an introvert doesn't disqualify you from networking—Paige forced herself to attend one event per week when starting out, and it fundamentally changed her business and confidence When pivoting your business focus (like Paige's shift from brand work to schools/nonprofi