Studio Sherpas Podcast
472. Personal Brand Beats Company Brand with Andy Storch
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:46:51
- More information
Informações:
Synopsis
Ryan sits down with keynote speaker and author Andy Storch to talk about why your personal brand matters way more than your company brand—especially if you're trying to land corporate work. They dive into LinkedIn strategy for video business owners, why being relatable beats being perfect, and how Andy and Mike Kim collaborated on their latest book. Plus, you'll hear Ryan's hilarious story about filming a wedding for a software guy who married a stripper (spoiler: it didn't last). Key Takeaways Personal brand over company brand: People follow people, not companies—especially on LinkedIn. Share your story, your behind-the-scenes, your personality, not just portfolio pieces. Relationships trump perfection: Clients often hire based on how you make them feel and how easy you are to work with, not just because you have the best reel. The corporate shift is more profitable: Moving from weddings to corporate work means better margins, repeat clients, and getting your weekends back. AI makes your humanity more valuab