Studio Sherpas Podcast

Brad Ellison went from selling insurance to building Michigan's highest-rated painting company in just a few years, and he's got some seriously practical wisdom about profit, personality, and perfectionism. In this conversation, we dig into why finishing jobs to 75% can actually be the smartest move for your business, how your core values should drive everything from your marketing to your hiring, and why contractors are the perfect clients for video producers right now. About Brad Ellison Brad grew up in Royal Oak, Michigan and graduated from Oakland University. During school, his goal was always to run his own small business and he got his start at age 19 when he started a local window washing company to pay for tuition. Brad and Rachel operate Ellison Painting together and now live in Oakland Twp with their 5-year-old daughter and 2-year-old son. They enjoy exercising, time outdoors, and being involved in the local community and church. Key Takeaways Stop over-delivering: That last 25% of polish you're a