Makingchips | Equipping Manufacturing Leaders

When you walk into IMTS—the International Manufacturing Technology Show—it's easy to be awestruck by the machines, the energy, and the sheer scale. But few people realize just how much planning, logistics, and collaboration go into bringing that experience to life. In this episode of MakingChips, we sit down with Mark Kennedy, Senior Director of Exhibitions at AMT, to get a behind-the-scenes look at how the world's largest manufacturing trade show comes together. This conversation dives deep into the IMTS Exhibitor Workshop, a two-day event that helps exhibitors prepare for success long before the show floor opens. Mark explains how exhibitors—from first-timers to seasoned veterans—can maximize ROI, streamline operations, and turn their IMTS booth into a "Super Bowl moment" for their brand. From freight logistics and pavilion planning to marketing strategy and exhibitor education, Mark shares stories that reveal the incredible coordination required to transform McCormick Place into a million-square-foot hub o