Capital Hacking

In this conversation, Ben Wolff shares his journey from nightclub promoter to a successful entrepreneur in the hospitality industry. He discusses the unique concept of tree house hotels under the Onera brand, the evolution of the Hill Country market, and his innovative marketing strategies that leverage social media and influencer partnerships. Ben also introduces his new project, Baya Hotels, which aims to create a tropical landscape resort in Florida, blending outdoor experiences with agritourism. Ultimate Show Note: 00:00:00 - Introduction to the podcast and guest introduction 00:02:30 – Ben Wolff 's background in hospitality and transition to boutique hotels 00:04:44 - Explanation of Treehouse Hotels and the meaning behind Onera 00:06:17 - Current market trends in the Hill Country and Austin's growth 00:08:16 - Impact of new luxury resorts on the Airbnb market 00:09:35 - Architectural design and construction challenges of unique hotel units 00:12:28 - Marketing strategies and the role of social