Digital Commerce Next

In this episode of Digital Commerce Next, we speak to Bert Jacobs, Founder of Life is Good.  Learn about how Bert and his brother founded the company and built it into a multi-million dollar business, all while preserving their core brand—optimism.  Bert also discusses the role that their community plays in influencing their brand, how they’re expanding their business into areas beyond apparel, and how you can get involved with Life is Good’s philanthropic efforts.  Here are the show notes: :58 Starting Life is Good 6:00 Connecting people and building a community 6:45 Persevering 10:15 Marketing an idea versus a tangible product 18:10 Listening to your customer 19:42  Staying true to your brand 22:23 Expanding the business 28:58 Getting involved with Life is Good: Life is Good Festival, Playmakers, and Do What You Like Events The theme song for the Digital Commerce Next is "Sun Fun" by Big Underground Music Publishing and can be found at www.bumpmusicnow.c