Digital Commerce Next

In this episode of Digital Commerce Next, we speak to Lauren Freedman, President of the e-tailing group.  Lauren discussed with us what needs to be on en the merchandising radar for 2013 based off of the findings in their recently published 11th Annual Merchant Survey.  She also shares thoughts on what retailers should be thinking about for the holiday 2012 season. Some of the topics we discussed include: • Roadmap planning- How merchants can create and maintain a robust roadmap, including ideas on executing effectively against that roadmap. • Personalization -  How to use customer data—from POS to commerce platforms and beyond to create relevant, personalized experiences.  • Mobile commerce-  Merchandising tips on mobile, including whether you should be merchandising differently on smartphones versus tablets and ideas on optimizing your existing mobile commerce presence.   • Social commerce- Social remains high as a tactic for mercha