Digital Commerce Next
Episode 11: That's a Wrap! Shop.org 2012
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
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Synopsis
In this episode of Digital Commerce Next, we do a wrap up of Shop.org 2012 by discussing the key takeaways from this year’s event in Denver and what they mean for retailers. Our panelists for this podcast included experts from the Retail Practice team at Demandware who work on a strategic and tactical level with retailers, as well as have attended past Shop.org events in the past. Rick Kenney, Director of Strategic Initiatives, Alison Stephanian, Associate eCommerce Strategist and Larry Joseloff, eCommerce Strategist, discuss key themes at Shop.org 2012, including: • Stores strike back- Gerald Storch, CEO of Toys R Us presented a keynote on how stores are not dead, but in fact are more relevant than ever. What were the key points and how did this resonate at Shop.org? • Ubiquity of multichannel commerce- Multichannel was a key theme at the show, including heavy focus on in-store, mobile and social. Keynotes from Jamie Nordstrom, CEO of Nordstrom, &