Digital Commerce Next

In this episode of Digital Commerce Next, we interview ecommerce industry authority and pioneer, Bryan Eisenberg.  Bryan recently released an ebook on 21 Secrets to Holiday Sales, and shares with us some of the top strategies retailers should be pursuing for online optimization to drive sales this holiday season.  We also discuss a variety of other topics including the evolution of global commerce, the growing importance of digital for physical brick and mortar retailers as well as a look back on 2012, discussing what the biggest surprise in digital commerce has been this year and what we should expect in 2013.   Click here to listen to the podcast <insert link> Here are the show notes: 1:55 Global commerce- Russia and other emerging markets 4:28  Mobile payments 7:49  Holiday 2012 online optimization tips- 21 Secrets to Holiday Sales 8:47  Checkout optimization 13:26 Prioritization of efforts for the holidays 15:40  Google Shopping 17:50 Testing – Always Be Test