Digital Commerce Next
Episode 16: Mobile, Meet the Millennial
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
Informações:
Synopsis
In this episode of Digital Commerce Next, we discuss Amazon lockers, early adopter lessons with ship from store and consumer expectations with mobile in-store, including impact of Millennials. • Amazon lockers heading to retail stores. Amazon recently announced they will be installing lockers in Staples and Radio Shack stores. This clearly benefits Amazon, but also has an impact on retailers. We discuss what retailers are gaining from Amazon’s latest move. • Consumer expectations are high with mobile use in-store. A recent study by G2 USA and Savitz Research found that consumers are very unforgiving when in-store technology does not work, often times blaming the retailer. This is particularly true among Millennials. We discuss what risks retailers run if they don’t ensure an in-store mobile experience is seamless and how they can avoid common pitfalls. • Ship from store: learnings from early adopters. Retailers such as Nordstrom, Toys R Us a