Digital Commerce Next

In this episode of Digital Commerce Next, we discuss the digitization of Black Friday, lower credit card (chip and pin card present) rates for online transactions on purchases made from retailer’s mobile websites and round up the latest social happenings from YouTube, Instagram and Pinterest.   Larry Joseloff, eCommerce Strategist at Demandware, guests hosts this episode.  Larry and Gary discuss: • Stores bring Black Friday to the web.   Online transactions are increasingly becoming a larger percentage of Black Friday weekend sales and this year is expected to be no different.  While the tradition of going to the store on Black Friday won’t go away, more and more shoppers are opting to stay at home, shop over the web and avoid the doorbusting crowds.  We discuss what this trends means for retailers and what they can do about it.   • Mastercard trials new Near Field Communication (NFC) option at chip and pin rates.  Mastercard has rolled out a