Digital Commerce Next

In this episode of Digital Commerce Next, we discuss the rise of the digital shopping mall on tablets, Amazon’s launch of Friends & Family Gifting, Instagram’s change in terms and conditions and Google’s re-introduction of GoogleMaps for iOS.    • Digital shopping malls on tablets.   Mobile shopping played a huge role over the holiday season, driving a large part of online traffic and transactions.  Tablets in particular played an influential role.  New experiences that are optimized for the form factor of a tablet are on the rise, with apps such as Flit Shopping providing the latest with a digital shopping mall experience.  We discuss where apps like Flit fit into retailers’ strategy and what they should be doing to optimize for such experiences. • Amazon’s Friends & Family Gifting.  Amazon unveiled a new recommendation section focused on gifts, utilizing Facebook data to suggest to shoppers gifts they could purchase