Connect, Engage, Inspire With Danny Iny L The Firepole Marketing Podcast

Breaking news is all around us in our everyday lives, but we don't always think of using breaking news in our business. That's where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He's also the person who defined the term "newsjacking" and made it popular about two or three years ago. Today, Danny dives into what newsjacking involves, how to use it in your business, and how the online marketing world has changed in the last ten years. Key Points At 3:32 - David has been speaking and writing about sales and online marketing for over ten years. How has his thinking evolved since he published The New Rules of Marketing & PR in 2007? Is the world of online marketing really changing every 20 minutes? At 9:03 - There are lots of new trends in online marketing, and David is the kind of guy who checks them all out, even if he doesn't jump on board with every new tool. The question then becomes: what online marke