Connect, Engage, Inspire With Danny Iny L The Firepole Marketing Podcast

Today, Danny talks with Nathalie Lussier about her early successes and failures, her popular list building software, as well as how she created a 30-Day List Building challenge that she only succeeded at when she opened the challenge to her information-hungry audience. Nathalie is an incredibly talented online marketing educator and entrepreneur who's been featured on sites like ProBlogger, VentureBeat, Forbes, and The Blog of Tim Ferriss. Podcast runtime: 20 min 55 seconds Key Points At 3:20 – Nathalie discusses how she released her popular software, for free, iterated, and added services people requested in feedback to create a paid version. At 4:12 – Nathalie understood early that list building was important, and having a list is something no one can take away from you, like social media. She took on the 30-Day List Building Challenge, which she initially failed. She realized people wanted to know what she was doing in her business, and succeeded when she rebuilt it for her audience.