Chapmancg Global Hr Interviews

Leaders are constantly looking for that one great product or service that will set them apart from the competition, but the reality is patents expire and your top performers today can easily become top performers for your competitors tomorrow. So what is it that truly makes your organisation unique? Why should potential employees come work for you? Simon Riis-Hansen, Global Chief Human Resources Officer at Lego, discusses how your company culture is your best competitive advantage.