Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Jen Bergren is an expert in process documentation and operations, with a strong focus on helping organizations become more efficient. She’s passionate about simplifying processes, improving onboarding experiences, and ensuring that organizations can operate smoothly and creatively through thoughtful documentation. Jen is a key voice in operational strategy and process improvement, especially in remote and asynchronous work environments. 3 Key Quotes: "If you follow a process, you can be even more creative and more innovative." "Start small... don’t try to document your entire sales process the first time." "The fear is that documenting will take time, but not doing it wastes more time in the long run." Jen dives into the importance of process documentation and its impact on business efficiency. She discusses overcoming the resistance to documenting procedures, how to prevent overcomplicating processes, and the benefits of strong onboarding. Her insights focus on creating clarity and efficiency, which help