The Bottom Line

Entrepreneurs discuss how much money you need to start a business - and where to get it from - with Evan Davis.Why do some start-ups require millions and others just a few hundred pounds? And what are the benefits and pitfalls of finding investors on the web? It's called crowd-funding and many consider it to be the next big thing in venture capital.Guests: Mark Popkiewicz, founder, MirriAd Julie Deane, founder, The Cambridge Satchel Company Jonathan Medved, venture capitalist and founder, Our Crowd Producer : Rosamund Jones.