The Bottom Line

There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss. GuestsTristram Mayhew, Group Chairman, Go Ape! Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield Nick Johnson, Founder and co-Director, Market Operations