The Bottom Line

There are more than two-and-a-half thousand consumer and business magazine titles on sale in the UK. What is the appeal of magazines and how does the business endure in spite of falling advertising revenues and declining circulation figures? GUESTSWolfgang Blau, President, Conde Nast InternationalTerri White, Editor-in-Chief, Empire MagazineRebecca McGrath, Senior Analyst, Media, Mintel