Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Key Quotes "Support is reactive. It's something that is absolutely necessary. People are gonna break things; people are gonna need help." "Success is proactive. How do we design for success given what I know about what the future looks like inside your business?" "If your success team is acting reactive, they might be a support team, and you are just calling them something different." Summary This episode delves into the differences between support and success in business, advocating for proactive success planning to ensure growth and customer retention. Mike shares practical insights on how businesses can effectively design and implement success strategies. Key Takeaways Understanding Support Definition: Support is reactive, addressing issues as they arise. Examples: Customer support, medical support, structural support. Importance: Essential for addressing immediate problems and providing necessary assistance. Understanding Success Definition: Success is proactive, planning for future achievements.