Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Balancing Growth & Infrastructure. Cyndi Laurin is an expert in organizational growth and development, focusing on helping businesses navigate through different stages of growth. Her insights are crucial for understanding how companies can manage their growth effectively while maintaining a healthy internal structure and culture. Key Quotes On defining growth: "Growth means different things to different people. For a startup, it's about proving your product. For more advanced clients, it could mean regional expansion." On the risk of rapid growth: "If you keep growing fast in multiple directions, you'll find yourself running around in circles and running your team ragged." On leadership and alignment: "Taking the time to pause and gain clarity around the definition of what it is that we're talking about is really important." In this episode, Cindy and Mike discusses the multifaceted nature of growth in businesses, emphasizing the importance of clear definitions, alignment, and balanced pacing