Manage Smarter

 Ryan Ruud, founder and CEO of LakeOne, shares his unique perspective on the role of technology in marketing. He argues that the rise of automation systems, mass email systems, and AI has made marketers lazy, leading to mass-produced, impersonal content. Ruud emphasizes the importance of the human touch in marketing and suggests that marketers should think about what would resonate with them as consumers. He also sees potential in AI, but cautions that it should be used in conjunction with human input and output. SHOW NOTES: Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of