Manage Smarter

253: B2B Is Really P2P for Sales with Frank Somma

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Synopsis

Frank Somma, a sales and communications expert, shares his insights on the importance of interpersonal communication in the age of AI in this episode. He discusses the findings of a study by Professor Vanessa Bonds from Cornell University, which revealed that in-person communication is the most effective, followed by phone calls, with emails being the least effective. Somma also shares tips on using Neuro Linguistic Programming (NLP) to improve communication and build rapport with clients. He warns against the dangers of relying too heavily on AI in sales and emphasizes the power of listening. SHOW NOTES: Frank Somma is a sales and communications expert, speaker, author, and lifelong charity fundraiser.  Frank holds a degree in NLP, Neuro-Linguistic Programming widely accepted as THE communications science, and has been speaking professionally for over 15 years winning accolades from such notable organizations as DLL Bank, GE, Xerox, EMC and several Big I associations. His latest book is B2B is really P2P How