Built To Grow

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings. This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients