Integrate & Ignite Podcast

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==08:24 Employees are the most important stakeholder.13:06 Balanced decision-making, avoiding analysis paralysis, measure success.16:53 Focus on newsworthy stories in communication space.22:48 Pitch story about safety product goes wrong.26:20 Customized pitches are important for journalists.28:24 Become an accessible and collaborative subject matter expert.30:43 Act early, control message, shape brand identity.36:22 Marketing efforts not always directly linked t