Bombshell Business Podcast With Amber Hurdle

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level. Key Takeaways Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions. Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers. Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value. As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connect