Destination On The Left

This week, I’m reflecting on our new brand and why we are so excited about the next chapter. I want to share the branding journey with you to highlight the lessons we learned along the way. I hope that our story will inspire you and give an introduction to our new company and the philosophy behind it. What You Will Learn in This Episode: Why we decided to merge two brands, and how the Travel Alliance Partnership will be an economic development partner for destinations What the rebranding process involved, including workshops, visual mapping, and merging of brands Why embracing “cathedral thinking” is important and the impact of building projects for future generations Strategies we used to roll the new brand out and the importance of building a lasting brand foundation How involving employees early in the branding process fostered a sense of community and shared knowledge within the team Community Collaboration and Partnerships I want to talk a little more about the significance of community collaboration