Stevie Says Social Podcast

“My launch failed”, she wrote to me one Sunday evening.Weird, I thought.I’d seen the funnel — it was good. So, I asked to dig into the stats.“What was your conversion rate?”, I asked.She stared at me blankly.“You know.. the percentage of people in the launch that bought?”Oh. There was six days of silence, and she emailed me back.“5.4%”.Well, I thought.. the launch didn’t fail. Actually, it converted GREAT. There just wasn’t enough traffic.It was EASY for me to see the issue. And, to objectively see where the opportunity was to improve.But, she couldn’t see it, and subjectively, in her mind it was a big fat flop.It’s kind of the industry’s fault that this sort of thing is a HUGE issue.We EXPECT fast success. Knock it out of the park wins in two seconds. And when it doesn’t work out like that? We scrap the WHOLE thing, and go and build something else from scratch. But, that is a story for a different day. For today? Let’s talk about HER, and how this scenario can be avoided with ONE thing.This scenario is commo