Bob Cargill's Marketing Show

Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask me, fascinatingly and humorously alluding to all the obvious differences between generations except for the fact that they all like lamb. It's a compelling and captivating short story with a very happy ending. Apparently there's no difference of opinion about lamb. As everybody comes together over lamb in this campaign, how can you follow the same recipe for success, illustrating that what you have to offer is universally, unanimously even, acclaimed?