Sage Advice Podcast

Thought Leader - Apryl Syed on the use of personas in marketing

Informações:

Synopsis

Apryl discussed her experiences and strategies in marketing and customer relations. Apryl shared her career journey and her current focus on helping businesses grow. She also talked about the use of marketing personas, with Apryl emphasizing the importance of regularly updating and utilizing these personas to better understand and connect with customers. With a diverse background spanning leadership roles at Sage, Blytheco, and Bloomreach, Apryl Syed has honed her expertise in driving success across technology, marketing, and sales domains. Now in her own consulting practice, her team specializes in landing page conversion optimization, driving revenue generation for businesses. From crafting compelling funnels to boosting sales and ensuring customer success, they help organizations create and execute winning strategies.  We will be offering a free landing page funnel review. You can select the landing page and book an appointment for a review. www.conversionsg.com/sage