Maximize Your Social With Neal Schaffer

In today's episode,  we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries.Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library can elevate your SEO game. We'll uncover the tactics they used to rank for "macarons near me," the strategic use of the SEO tool SEMrush, and how they crafted authentic blog posts that responded directly to their customers' curiosities.We'll also touch on the synergistic role of social media, especially Instagram, and how their organic growth to 100,000 followers fueled both brand legitimacy and business growth - including virtual classes that became a sensation during COVID.Anthony also plans