Maximize Your Social With Neal Schaffer

Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your heart into your work but it seems to vanish in the digital ether, you'll discover how to make your content work overtime across social media landscapes, using AI tools to revolutionize your approach.In today’s episode, we peel back the layers of social media content strategy, especially in those tricky, tightly regulated industries. We talk about the pitfalls of a 'one and done' mentality and the magic of repurposing to extend the life and reach of your content. Get ready for an eye-opening look at how empl