Sage Advice Podcast

Geni Whitehouse is a CPA and the President of the ITA, the Founder of The Impactful Advisor, and a consultant to wineries in the Napa Valley. Whitehouse’s resume includes roles at Top 100 and niche accounting firms, accounting software developers, consulting and advisory practices, and private industry. In her role at the ITA, she has a mandate to help lead members through an unprecedented era of change, growth and transformation in the accounting and technology sectors, from ongoing staff shortages to private equity investment in firms to the swift entry of generative AI across sectors.  Summary The rapid pace of change in the accounting profession. Genie White House discusses the unprecedented pace of change in the accounting and technology sectors. Evolving accounting profession through curiosity and innovation. Geni emphasizes the importance of curiosity and seeking alternative solutions for clients, rather than relying on the same group of people at events. The gap between those who attend events and