Bombshell Business Podcast With Amber Hurdle

I always love when I get to talk branding with other experts and discuss their unique perspective on the topic. Today’s guest did not disappoint. Davis O’Hearns, founder of Dawn Creative, joins me to discuss brand values and how they should be ingrained in everything your business does, down to the questions your receptionist asks when greeting clients. David takes us through the client journey and how to easily implement processes that reinforce your values along the way. Remember, consistency is key! David’s take on branding includes:  Your logo, colors and typography are just your visual identity - not your brand To fully develop your brand you need a purpose, values, direction, vision, behaviors and to keep a promise How to build small, easy processes into every step of the client journey to reinforce your brand values How to reverse engineer your values by first identifying what you hate The importance of carrying values through both digital and physical interactions Why your purpose should be wri