Accelerate! With Andy Paul
1059: Champions Articulate Your Value, with Nate Nasralla
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:05
- More information
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Synopsis
Nate Nasralla is the Founder at Fluint.io. Especially in the realm of online selling, having champions that articulate your value in the language of the buyer can make or break a deal. Fluint takes your buyer's words and highlights key phrases so that you can make a business case based on their specific needs. Nate also categorizes a champion differently from influencers and coaches and breaks down how influence, incentive, and information are necessary components of a champion. He explains how to use languaging to mirror back your buyer’s language and increase the chances of a favorable outcome. HIGHLIGHTS Fluint: Find champions who articulate your value Use the buyer's language to align your product to their needs A champion's profile: Influence, incentive, and information Languaging mirrors your buyer’s words for maximum effectiveness Sales enablement with the Enterprise Sales Playbook QUOTES Nate: "Sales reps don't close deals. Buyers do. You can get a deal done without a sales rep. You cannot eve