Accelerate! With Andy Paul

Mark Cox is the founder of In the Funnel Sales Coaching. A repeatable process has undeniable benefits in converting prospects into paying clients — and this process is best applied to discovery. But processes are just guides. They are not rigid. And these processes integrate between the buyer's journey and your own sales process. At the core of it, selling is simply solving the problems of your clients and your goal is to constantly add value to the prospect. Andy and Mark discuss an authentic way to achieve this by training sellers to be better people so they can improve their ability to connect with other people. HIGHLIGHTS The buyer's journey and your sales process are not mutually exclusive Repeatable sales processes convert prospects to paying clients A commonsense principle in sales is to always add value   Train sellers to be better persons to be better sellers  QUOTES Mark: "Do we know who we're speaking to? Do we understand their world? Can we provide insight to them? Can we provide value in e