Accelerate! With Andy Paul

Bret Kramer is Vice President of Sales and Customer Success at Qstream. Sales enablement covers a variety of topics, but the question of training brings up the question of knowledge retention. Microlearning applies the science of the Testing Effect which says that taking a test on previously studied material and getting it right leads to better retention. It's not that sales training in itself ineffective, it's that how it's done is not yielding enough real-world behavior change. Microlearning acts like a consultant when the consultant isn't there by testing proficiency a couple of times each day, thereby increasing it.  HIGHLIGHTS The Testing Effect and science behind microlearning Correlating proficiency and sales efforts   Branching out from pharma to wherever knowledge matters Reinforce learnings from conventional settings with microlearning QUOTES Bret: "Folks are worried about spending the dollar and it's going to be a little bit tougher so you've got to be ready, you've got to be prepared to ans