Accelerate! With Andy Paul

Ann Latham is the President of Uncommon Clarity and author of The Power of Clarity. The effects of business decisions reverberate through an organization whether or not a process is used to arrive at these decisions. To focus the conversation and align to the true priorities, clarity is needed. Ann talks about bringing in new information and options to conversations so that decision-makers can introduce a new set of potential criteria to create different outcomes. Clarity is knowing exactly what you're trying to accomplish, not what you're going to do. So, as sellers, know the outcome of what you want to achieve today, which in most cases is getting prospects closer to a buying decision.  HIGHLIGHTS The uncommon clarity and disclarity spectrum Alternative-centric vs objective-centric decision making  Process clarity moves things forward Know the outcome of what you want to achieve Operate with intent and treadmill verbs QUOTES Ann: "If you have someone, for instance back to your example of when someon