Accelerate! With Andy Paul

Darin Dawson is the President & CO-Founder of BombBomb.com. Video is the closest analog to face-to-face conversations which can communicate our nonverbal language. This massive advantage helps sellers close more deals in more condensed timeframes. Darin discusses how to use human-centric communication in sales and shares that, in an industry of similar products, likeability dramatically influences the decision to do business with you.      HIGHLIGHTS ● Shareable videos help deals close faster ● Casual vs formal: Dress the part to feel the part ● Video exhibits soft human skills that enhance customer experience ● Use human-centric communication to connect more   QUOTES Darin: "It can condense that time to close. It can condense that need for more meetings, more time, so we're seeing that flatten a bit in that process and maybe skipping some of these typical checkpoints in that process along the way." Darin: "Uniquely, video allows you to experience who my people are above what the brand is. We try to articulat