Accelerate! With Andy Paul

Jim Irving is the CEO of Merit Consulting and the author of the bestsellers The B2B Selling Guidebook and The B2B Leaders Guidebook, as well as his latest book, The B2B Sales Top Tips Guidebook. He shares some insights he learned while gathering sales tips for this guidebook on how to realign how you sell with the prospect's buying process. They talk about a more streamlined definition of it, and how service-led selling sets you apart from even your biggest competitors when the norm today is all about conformity. HIGHLIGHTS A prospect's buying process and conformity Buyers don't want to talk to sellers, but they have to Differentiate yourself with service-led selling QUOTES Jim: "How often do you ask your prospects what their buying process is? And almost every time, there's silence. And I think I have a concern about our profession generally in that way and that there seems to be a big move towards process, towards AI, towards dividing up sales roles and I'm concerned that we're forgetting about how pe